Advised Life Insurance

Advised Life Insurance was created in 2018 by the long-standing team of industry professionals from Frith Financial Services. Frith Financial Services has been operating for the past 17 years and is committed to helping our clients protect their financial future. The business has now relaunched as Advised Life Insurance and remains focused on providing specialist Life insurance advice.

This is your world. Let us help you protect it.

Ray Stone – Director and General Manager

Ray commenced with Frith Financial Services (now known as Advised Life Insurance) in 2001, bringing over 30 years’ experience in the financial planning and insurance industry with specialties in personal and business financial advice, business succession planning and all forms of personal insurance.

Prior to joining Frith Financial, Ray looked after clients’ full range of insurance needs at Triton Broking Services (WA) Pty Ltd. A dedicated and highly-experienced professional, Ray’s favourite part of his work is building long lasting relationships with clients.

Ray keeps abreast of current industry regulations, market and economic trends through ongoing training and attending industry seminars and holds a Certificate IV in Financial Planning.

When he’s not in the office or meeting with clients, Ray enjoys photography, reading and travelling.

Josh Stone – Director of Advised Life Insurance and Authorised Representative of Personal Financial Services Limited.

Josh joined the Advised Life Insurance team in 2006 (when it was known as Frith Financial Services) and has over a decade of experience in life insurance and life risk advice.

Josh has assisted hundreds of clients — across all professions — with their life insurance requirements. Having spent 15 years in the manufacturing industry in sales and service, Josh understands clients’ varying backgrounds and needs. The most rewarding part of his work is meeting people and helping them to protect what matters most in their lives and assisting clients at an extremely vulnerable time, when they need to make a claim.

Josh holds a Diploma in Financial Services and plans to begin studies towards his Advanced Diploma in Financial Planning in 2018. His goal at Advised Life is to grow the business organically and to continue educating people about life risk management and the need to take out the right protection before something happens. Josh wants people to enjoy their lives with friends, family and doing the activities they love, all with the peace of mind that well-planned, quality life insurance brings.

When he’s not working, Josh is enjoying his life with archery, cooking and entertaining family and friends.

Melissa Purslowe – Advised Life Insurance

Melissa joined Advised Life Insurance (previously known as Frith Financial Services) in March 2017.  She brings professional knowledge and expertise in the insurance industry having previously worked with Triton Broking Services (WA) Pty Ltd, now known as Aviso WA, a national partnership of leading insurance brokers.

A people person who loves to keep busy, Melissa enjoys working with existing and new clients and appreciates the diversity and flexibility her work provides. She holds a Diploma in Financial Services — Insurance Broking.

Melissa’s favourite past times include sewing, reading, sport and camping.